Pret A Manger Reaches Agreement In Principle With A&W To Pilot Pret Brand In Canada
25th October 2021 - Pret A Manger and A&W Food Services of Canada have today announced they have reached an initial agreement to introduce the Pret brand and products to A&W restaurants in Canada.
Through the terms of the agreement, A&W Food Services will be able to bring Pret food and coffee to customers in A&W restaurants in Canada during an initial two-year trial phase. If the pilot is successful, A&W will be granted the exclusive right to expand the Pret brand across Canada, depending on an agreed development plan.
A&W is one of Canada’s fastest growing food businesses, with over 1,000 restaurants across the country, from Vancouver Island to Newfoundland. The business is entirely Canadian-owned and is currently the second largest hamburger restaurant company in Canada.
The agreement follows Pret’s announcement last month that it would aim to double the size of the business within five years, including launching into five new markets by the end of 2023.
Pano Christou, Chief Executive Officer at Pret A Manger said: “We’re still at the early stages, but we’re really pleased to have agreed terms with A&W to bring our freshly made food and 100% organic coffee to Canada. Last month we said our aim was to expand into five new markets, and Canada is a fantastic country to start.
“Over the past year, we delivered more change than in thirty years of Pret history – and it’s all about bringing Pret to more people in new markets around the world. The pandemic has shown that even at the darkest moments, more people want to experience Pret and I’m looking forward to working with A&W and seeing how Canadians take to the great taste of Pret.”
Susan Senecal, Chief Executive Officer of A&W Food Services of Canada, added: "A&W guests come to us for great tasting food, made by people they trust. I'm delighted to embark on this exciting pilot, to bring the best of Pret to Canada, offering our guests even more delicious choices to love."
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About A&W Food Services of Canada Inc. A&W Food Services of Canada Inc. is a corporation amalgamated under the laws of Canada and is 100 per cent Canadian owned and is one of the strongest brand names in the Canadian foodservice industry. A&W is the nation's second largest hamburger restaurant company with over 1,000 locations coast-to-coast. A&W Restaurants feature famous trade-marked menu items such as The Burger Family®, Chubby Chicken®, and A&W Root Beer®. For more information, please visit www.aw.ca.
About Pret A Manger Pret A Manger opened in London in 1986. Pret’s sandwiches, salads and wraps are freshly made each day in shop kitchens using quality ingredients. Any unsold food will be donated to local charities at the end of every day through The Pret foundation which works to help alleviate homelessness, poverty, and hunger. Pret currently has shops in the UK, US, Hong Kong, France, Dubai, Switzerland, Brussels, Singapore and Germany.